Overview
Track video views, completion rates, CPM, CTR, engagement, and ROAS across TikTok campaigns from a unified dashboard. Built for content-led brands, social commerce teams, and performance agencies running TikTok campaigns alongside other paid channels. AI creative analysis evaluates video asset performance by engagement impact, fatigue risk, and conversion contribution — enabling faster iteration on top-performing formats. Cross-channel comparison lets you benchmark TikTok efficiency directly against Meta or Google without switching platforms.
How it works
Connect your TikTok Ads account through API authentication. Meerkads pulls ad delivery data, creative metrics, audience breakdowns, and spend data automatically. Use creative fatigue detection to identify underperforming videos before they erode campaign efficiency. Enable AI creative generation or redesign to produce optimized variants based on high-performing patterns. Set alerts for creative fatigue signals, budget burn rate changes, or conversion drops.
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