Quality Insights
Meerkads monitors the quality and relevance signals of your ads across all connected channels so you can identify what is holding back your performance, improve your quality scores, and reduce wasted spend caused by poor ad relevance.
Connects with
Google Ads
Meta Ads
TikTok Ads
Shopify$2M
$450K
4.50x
AIAds ManagerCampaign → ad group → ad
| Campaign | AI score | Spend | ROAS |
|---|---|---|---|
| Performance Max - Main Catalog | 54 | $68.6K | 6.11x |
| Shopping - Electronics Catalog | 50 | $53.3K | 5.58x |
| Generic Search - Footwear | 36 | $27.4K | 4.20x |
| YouTube Video - Summer Collection | 12 | $21.1K | 3.79x |
| Brand Search - Demo Store | 83 | $13.8K | 8.52x |
| Subtotal 6 campaigns | — | $196.1K | 5.69x |
Showing 1–5 of 6
01
Quality and relevance scores from ad platforms are signals worth taking seriously. Low scores mean higher costs and lower delivery. Meerkads surfaces these signals across all your connected channels and explains what they mean in the context of your specific campaigns so you can take action rather than ignore a number you do not fully understand.
AICritical findings
TikTok Spark - Brand Awareness returns 4.4x ROAS on $31.6K spend, the lowest of your top 10 campaigns.
Brand Search - Demo Store converts at 8.02% with 8.4x ROAS on only $13.9K spend.
3 TikTok Spark creatives show low conversion and are flagged for fatigue.
02
Poor ad relevance drives up costs and reduces delivery even when targeting and budget are correct. Meerkads identifies which ads have relevance problems, surfaces the likely causes, and gives you actionable guidance on what to improve, whether that is the creative, the copy, the landing page, or the audience alignment.
Creative Fatigue
Remarketing - Brand Defense - Ad #2Overexposed75/100High frequency (3.5x) · CTR below channel average
TikTok Spark - Top Performers - Ad #2Low conversion75/100Conversion rate dropped below the channel average while spend kept running.
TikTok Spark - Brand Defense - Ad #3Low conversion75/100Conversion rate dropped below the channel average while spend kept running.
TikTok Spark - Competitor - Ad #1Low conversion75/100Conversion rate dropped below the channel average while spend kept running.
Remarketing - Top Performers - Ad #2Overexposed55/100Conversion rate dropped below the channel average while spend kept running.
03
Quality scores matter because they affect auction competitiveness, cost per click, and ultimately ROAS. Meerkads shows you the direct relationship between your quality and relevance signals and your actual campaign performance so the case for improving ad quality is grounded in business impact, not platform theory.
AIBest and Worst Campaigns
| Score | Name | Platform | ROAS |
|---|---|---|---|
| 82 | Brand Search - Demo Store | | 8.4 |
| 80 | Stories - Cart Retargeting | | 8.1 |
| 76 | Lookalike - High Value Customers | | 7.8 |
| 76 | Remarketing - Cart Abandoners | | 7.2 |
| 70 | Instagram Feed - Catalog Sales | | 6.9 |
04
Improving ad quality is an ongoing process, not a one-time fix. Meerkads tracks quality and relevance signals over time so you can see whether your optimizations are having the intended effect, benchmark progress across campaigns, and build a systematic approach to quality that compounds over time.
Google Ads performanceSpend, conversion value and conversions
$196.1K▲ +0.5%
$1.1M▲ +0.9%
9.1K▲ +2.2%
Ad quality is one of the most underutilized levers in performance marketing. Most teams focus on targeting, bidding, and creative without paying close attention to the quality and relevance signals that ad platforms use to determine how competitively your ads are priced in the auction. Low quality scores mean you are paying more for each click than better-rated competitors, your ads are being shown less frequently, and your overall campaign efficiency is lower than it needs to be. Improving quality scores is not just a technical exercise. It is a direct path to lower costs, better delivery, and stronger performance without increasing budget. Meerkads makes this optimization accessible by surfacing quality and relevance signals across all your connected channels in one place and connecting them directly to campaign performance outcomes.
For ecommerce brands and agencies running campaigns across multiple ad channels, managing ad quality at scale is a challenge that rarely gets the attention it deserves. Quality and relevance signals are spread across different platforms, each using different terminology and different scoring methodologies, making it difficult to get a consistent picture of where quality issues exist and what impact they are having. Meerkads consolidates these signals across all your connected channels into a single quality analysis layer. See which campaigns and ads have quality or relevance issues, understand what is driving those issues, and track the impact of improvements on auction competitiveness and campaign costs. For agencies, this means a systematic approach to quality optimization across every client account. For in-house teams, it means a clearer path to reducing CPCs and improving delivery efficiency without changing targeting or increasing bids.
What you can optimize
Track quality and relevance scores across all connected channels and get alerted when scores drop below your thresholds.
Identify which ads have relevance issues and surface the likely causes across creative, copy, audience, and landing page alignment.
See how quality score changes are affecting your CPCs, delivery, and overall campaign efficiency in real terms.
Compare quality signals across all your ad platforms to identify where the biggest improvement opportunities exist.
Monitor how your optimizations impact quality scores over time to validate changes and build on what works.
Benchmark quality scores across your campaigns and ad groups to prioritize where to focus improvement efforts first.
Blog
Guides, platform updates, and performance marketing insights from the Meerkads team.
ChatGPT Ads: What Performance Marketers Need to Know Before TestingChatGPT Ads: What Performance Marketers Need to Know Before Testing
Why Your Meta Ads Dashboard and Shopify Revenue Never MatchWhy Your Meta Ads Dashboard and Shopify Revenue Never Match
Audience Saturation in Paid Social: How to Know When You've Maxed Out a SegmentAudience Saturation in Paid Social: How to Know When You've Maxed Out a Segment
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