This Cookie Policy explains how Meerkads LLC ("Meerkads", "we", "our", or "us") uses cookies and similar tracking technologies on our marketing website and platform. It also explains your choices regarding cookies.
This policy should be read alongside our Privacy Policy, which provides further information on how we collect and use personal data.
1. What Are Cookies
Cookies are small text files that are placed on your device when you visit a website or use an application. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners.
We also use similar technologies such as pixel tags, web beacons, and local storage objects, which function in a similar way to cookies. Throughout this policy, we refer to all of these technologies collectively as "cookies".
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the platform and website to function. They enable core features such as user authentication, session management, security, and access to subscription-gated features. These cookies cannot be disabled, as the platform cannot function without them.
Cookie Type | Purpose | Provider | Duration |
|---|---|---|---|
Strictly Necessary | User authentication and session management | Meerkads | Session |
Strictly Necessary | Security and fraud prevention | Meerkads | Session / Persistent |
Strictly Necessary | Load balancing and platform stability | Heroku | Session |
2.2 Analytics Cookies
We use analytics cookies to understand how visitors interact with our website and platform. This helps us measure performance, identify issues, and improve the user experience. Analytics data is collected in aggregated and pseudonymous form.
Cookie Type | Purpose | Provider | Duration |
|---|---|---|---|
Analytics | Website traffic and behavior analysis | Google Analytics 4 | Up to 2 years |
Analytics | Platform feature usage and engagement | Meerkads (internal) | Up to 1 year |
2.3 Functional Cookies
Functional cookies allow us to remember your preferences and settings to provide a more personalized experience. These include language preferences, dashboard layout settings, and in-app notification preferences.
Cookie Type | Purpose | Provider | Duration |
|---|---|---|---|
Functional | User preferences and UI settings | Meerkads | Up to 1 year |
Functional | In-app messaging and support chat | Intercom | Up to 9 months |
2.4 Marketing and Advertising Cookies
We use marketing cookies on our marketing website to measure the effectiveness of our advertising campaigns and to show relevant ads to potential customers across third-party platforms. These cookies are placed by advertising networks with our permission.
Cookie Type | Purpose | Provider | Duration |
|---|---|---|---|
Marketing | Ad campaign measurement and retargeting | Meta (Facebook / Instagram) | Up to 90 days |
Marketing | Ad campaign measurement and retargeting | Up to 90 days | |
Marketing | Ad campaign measurement and retargeting | TikTok | Up to 13 months |
Marketing | Ad campaign measurement and retargeting | Google Ads | Up to 540 days |
Note: Marketing cookies are only placed on our marketing website. They are not used within the Meerkads platform tool itself.
3. Third-Party Cookies
Some cookies on our website and platform are set by third-party services that appear on our pages. These third parties have their own privacy and cookie policies, which we encourage you to review:
Google Analytics: analytics.google.com/analytics/web/
Intercom: www.intercom.com/legal/privacy
Meta: www.facebook.com/privacy/policy
LinkedIn: www.linkedin.com/legal/privacy-policy
TikTok: www.tiktok.com/legal/privacy-policy
Stripe: stripe.com/privacy
We do not control these third-party cookies and are not responsible for the data practices of these providers.
4. Your Cookie Choices
4.1 Cookie Consent Banner
When you first visit our marketing website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. Strictly necessary cookies are always active and cannot be declined.
4.2 Managing Cookies Through Your Browser
You can control and delete cookies through your browser settings. Most browsers allow you to:
View what cookies are stored on your device
Block cookies from specific websites or all websites
Delete cookies when you close your browser
Please note that disabling certain cookies may affect the functionality of our website or platform. Instructions for managing cookies in common browsers can be found at:
Google Chrome: support.google.com/chrome/answer/95647
Mozilla Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
Microsoft Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
4.3 Opting Out of Analytics
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
4.4 Opting Out of Advertising Cookies
You can opt out of interest-based advertising from participating companies through the following industry tools:
Digital Advertising Alliance (US): optout.aboutads.info
European Interactive Digital Advertising Alliance (EU): youronlinechoices.eu
Network Advertising Initiative: optout.networkadvertising.org
5. Cookie Retention Periods
Session cookies are deleted when you close your browser. Persistent cookies remain on your device until they expire or until you delete them. The retention periods for specific cookies are set out in the tables in Section 2 above.
We review and update the cookies we use periodically. Retention periods may change as we update our tools and services.
6. Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. We will continue to monitor developments in this area and update our practices accordingly.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our data practices. We will notify you of material changes by posting the updated policy on our website and updating the effective date. We recommend reviewing this policy periodically.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Meerkads LLC
8 The Green, Suite 22170
Dover, DE 19901
United States
Email: info@meerkads.com