Monitor & Alerts

Ad Campaign Monitoring and Alerts

Meerkads continuously monitors your campaigns across all connected ad channels and ecommerce stores and alerts you the moment performance drops, budgets spike, or something looks off, so you can act before small issues become expensive ones.

Connects with

Monitor & Alerts/Alerts
Marketing Spend▲ +5.7%

$450K

Previous period $425.7K
Blended ROAS▲ +3.2%

4.50x

MER · prev. 4.36x
Total Orders▲ +6.1%

30.8K

Previous period 29K

Alerts

Monitoring
  • ROAS below floorTikTok Spark - Brand Awareness is at 4.4x ROAS.View
  • Creative fatigueTikTok Spark - Top Performers - Ad #2: low conversion.View
  • Overexposed creativeRemarketing - Brand Defense - Ad #2: High frequency (3.5x) · CTR below channel average.View
  • Conversions dippingMeta Ads conversions -1.1% week over week.View

01

Always-on monitoring across every channel and campaign.

Meerkads tracks your campaigns 24 hours a day across all connected platforms. You do not need to check dashboards constantly or set up complex rules from scratch. The moment something deviates from expected performance, Meerkads catches it and surfaces it for you with full context.

AIBest and Worst Campaigns

Filter…Go to report
Top 10 Campaigns 10Worst 10 Campaigns 10
ScoreNamePlatformSpendConv. valueConvROASCVR
82Brand Search - Demo Store$13.9K$116.8K9348.48.02%
80Stories - Cart Retargeting$15.4K$125.1K1.4K8.17.09%
76Lookalike - High Value Customers$47.2K$368.3K2.1K7.85.22%
76Remarketing - Cart Abandoners$12.2K$88.5K1.4K7.26.37%
70Instagram Feed - Catalog Sales$41.7K$286.4K1.9K6.94.09%

02

Get alerted on what actually matters to your business.

Set thresholds for the metrics you care about, spend limits, ROAS floors, CPA ceilings, conversion drops, and Meerkads will notify you the moment they are crossed. Every alert tells you exactly what changed, by how much, and on which campaign, so you know what to do next without digging.

Alert rules

Example
Daily spend limitNotify when crossed$15K
ROAS floorNotify when crossed4.5x
CPA ceilingNotify when crossed$20
Conversion dropNotify when crossed-15%

03

Catch budget overruns and overspending in real time.

Budget pacing issues are one of the most common and costly problems in performance marketing. Meerkads monitors your daily and total spend against your targets across all channels and alerts you before you exceed them, not after the damage is done.

Budget pacing

Example budgets
  • Google$197.1K of $210K94%
  • Meta$129.9K of $125K104%
  • TikTok$123K of $140K88%

04

Anomaly detection that goes beyond simple threshold alerts.

Not all problems look the same. Meerkads uses pattern-based anomaly detection to flag unusual behavior even when it does not break a specific rule, a sudden CTR drop, an unexplained CPA spike, or a campaign that stops spending entirely. You get notified with enough context to understand what happened and respond fast.

Creative Fatigue

Go to report
RRemarketing - Brand Defense - Ad #2Overexposed75/100
Weak clicks14
High cost0
Low conversion0
Overexposed65

High frequency (3.5x) · CTR below channel average

TTikTok Spark - Top Performers - Ad #2Low conversion75/100

Conversion rate dropped below the channel average while spend kept running.

TTikTok Spark - Brand Defense - Ad #3Low conversion75/100

Conversion rate dropped below the channel average while spend kept running.

TTikTok Spark - Competitor - Ad #1Low conversion75/100

Conversion rate dropped below the channel average while spend kept running.

RRemarketing - Top Performers - Ad #2Overexposed55/100

Conversion rate dropped below the channel average while spend kept running.

Why real-time campaign monitoring matters for performance marketing.

Performance marketing moves fast. A campaign that was hitting targets yesterday can start bleeding budget this morning and by the time someone notices, the damage is already done. Most teams find out about problems when they pull their weekly report, which means days of wasted spend on campaigns that should have been paused, budgets that ran out before their time, and opportunities that were missed because no one was watching. Meerkads solves this with continuous, automated monitoring that runs across every connected channel in real time. Instead of relying on manual checks or delayed reports, you get immediate alerts the moment something changes so you can respond in minutes, not days.

Automated ad performance monitoring and alerting for ecommerce brands and agencies.

Monitoring ad performance across multiple ad channels and ecommerce stores simultaneously is not something a human can do consistently at scale. There are too many campaigns, too many metrics, and too many things that can go wrong at once. Meerkads automates the entire monitoring layer so your team can focus on strategy instead of surveillance. Set your performance thresholds once and Meerkads watches every campaign against those thresholds continuously, sending alerts when action is needed. For agencies managing multiple brands, this means every account gets the same level of attention without requiring more headcount. For in-house teams, it means fewer surprises at the end of the week and more confidence that campaigns are running as intended at all times.

What you can monitor

Every metric worth watching, covered automatically.

  • Spend Monitoring

    Track daily and total spend against your targets across all channels and get alerted before budgets are exceeded.

  • ROAS Alerts

    Set a minimum ROAS threshold and get notified the moment any campaign drops below it.

  • CPA Tracking

    Monitor cost per acquisition in real time and catch efficiency drops before they compound.

  • Anomaly Detection

    Pattern-based detection flags unusual behavior even when it does not break a specific rule or threshold.

  • Creative Fatigue Alerts

    Get notified when an ad creative starts losing performance so you can refresh it before results deteriorate.

  • Cross-Channel Performance Drops

    Monitor overall performance across all channels and get alerted when aggregate results deviate from baseline.

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Ready to take control of your ad performance?

Connect your ad channels and ecommerce store in one platform. AI analyzes performance, detects anomalies, and surfaces recommendations so you can grow faster.