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For Ecommerce Brands

Performance Marketing Tool for Ecommerce Brands

You are spending on ads across multiple channels but you cannot tell which ones are actually driving sales. Meerkads connects your ad spend directly to your real ecommerce revenue so every budget decision is based on what is genuinely working, not what each platform claims.

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Connects with

For Ecommerce Brands/Products
Total Revenue▲ +8.4%

$2M

Previous period $1.85M
Marketing Spend▲ +5.7%

$450K

Previous period $425.7K
Blended ROAS▲ +3.2%

4.50x

MER · prev. 4.36x

AIBlended ROAS for Products

ProductsVariantsEcom vs PPCGo to report
Top PerformersUnderperformers
ScoreProductEcom revenuePPC spendUnits soldBlended ROAS
88Trailblazer Running Shoe· 3472 PPC conversions$649.4K$45.4K5K14.31x
81Classic White Sneaker· 3825 PPC conversions$324.7K$45.4K3.6K7.15x
63Everyday Canvas Slip-On· 1375 PPC conversions$155.2K$19.9K2.6K7.81x
40Waterproof Hiking Boot· 5433 PPC conversions$225.4K$45.4K1.4K4.97x
36Performance Ankle Sock 3-Pack· 1544 PPC conversions$94.8K$19.9K5.3K4.77x

ROAS (Return on ad spend) is computed as: Shopify Ecom Revenue ÷ matched PPC spend (Google Ads + Meta). Colored badges flag profitability thresholds: emerald (≥ 3.0x), blue (1.5x – 3.0x), rose (< 1.5x).

01

Know which ads are actually selling your products.

Ad platforms report their own version of ROAS using their own attribution logic. Your store tells a different story. Meerkads pulls both together so you can see which campaigns and channels are driving real orders, real revenue, and real margin, and which are just claiming credit for sales that would have happened anyway.

AIBest & worst selling productsBy AI score · 12 products

Go to report
Best selling 8Worst selling 4
ScoreProductRevenueUnitsAOV
79Merino Wool Crew Sock$86.8K3.9K$66.39
79Performance Ankle Sock 3-Pack$85.4K4.7K$66.37
68Trailblazer Running Shoe$603.7K4.7K$66.36
68Cushioned Insole Pair$72K3K$66.40
64Classic White Sneaker$357.9K4K$66.37

02

Stop wasting budget on campaigns that look good but do not sell.

Many ecommerce brands are running campaigns with strong platform ROAS that are actually underperforming against real business goals. Meerkads connects ad data to actual product sales, return rates, and costs so you can see true performance and redirect budget toward what genuinely grows your business.

Platform benchmarkSame metrics, same logic, every channel

Go to report
PlatformSpendConv. valueROASCTRGA4 ROAS
Google Ads43.80% share$197.1K$1.1M5.66x1.53%2.03x
Meta Ads28.87% share$129.9K$898.3K6.91x2.30%2.70x

03

Catch performance problems before they cost you.

A campaign that starts underperforming on a Monday can drain significant budget before anyone notices on Friday. Meerkads monitors your campaigns continuously and alerts you the moment performance deviates from target so you can act in hours, not days.

Alerts

Monitoring
  • ROAS below floorTikTok Spark - Brand Awareness is at 4.4x ROAS.View
  • Creative fatigueTikTok Spark - Top Performers - Ad #2: low conversion.View
  • Overexposed creativeRemarketing - Brand Defense - Ad #2: High frequency (3.5x) · CTR below channel average.View
  • Conversions dippingMeta Ads conversions -1.1% week over week.View

04

Get AI recommendations without needing an analyst.

Most ecommerce brands do not have a dedicated data team. Meerkads acts as one. AI continuously analyzes your campaigns, creatives, audiences, and ecommerce data and surfaces specific recommendations in plain language so the next best action is always clear, regardless of your team's analytical background.

AIRecommended next steps

  • Budget

    Shift budget from TikTok Spark - Brand Awareness to Brand Search - Demo Store

    DismissApply
  • Creative

    Refresh TikTok Spark - Top Performers - Ad #2

    DismissApply
  • Audience

    Expand Lookalike - High Value Customers (7.8x ROAS)

    DismissApply

Why ecommerce brands struggle to measure real ad performance.

Running ads across multiple channels without a unified view of real ecommerce performance is one of the most common and expensive problems in ecommerce marketing. Each platform reports its own attributed revenue using its own logic, which means the same sale often gets counted by Google, Meta, and TikTok simultaneously. The result is inflated ROAS figures that make it impossible to know which channel is genuinely driving growth and which is simply measuring demand that would have existed anyway. Budgets flow toward the channels best at claiming credit rather than the ones actually moving product. Meerkads solves this by connecting your ad performance data directly to your actual ecommerce outcomes, including product revenue, return rates, and margins, so you can see what your ad spend is truly returning and make budget decisions grounded in real numbers.

AI-powered ad performance analysis for ecommerce brands.

Growing an ecommerce brand through paid advertising requires more than running campaigns and checking platform dashboards. It requires understanding which channels drive genuine incremental sales, which products perform best in paid channels, which creatives are fatiguing, and where budget efficiency is being lost to audience overlap or attribution inflation. Most ecommerce brands lack the tools to answer these questions systematically. Meerkads was built to change that. Connect your ad channels and ecommerce store and Meerkads immediately begins analyzing performance at every level, from overall channel contribution down to individual product and creative performance. AI surfaces insights and recommendations continuously so you always know where to focus, what to change, and what is actually driving growth in your store.

Built for ecommerce brands

Everything you need to run profitable ecommerce advertising.

  • True ROAS Measurement

    Connect ad spend to actual store revenue to see real ROAS by channel, campaign, and product.

  • Product-Level Ad Performance

    See which products your campaigns are actually selling, at what cost, and at what margin.

  • Creative Fatigue Detection

    Get alerted when ad creatives start losing effectiveness so you can refresh before performance drops.

  • Budget Optimization

    AI-powered recommendations on where to reallocate budget based on actual ecommerce performance data.

  • Automated Performance Alerts

    Real-time notifications when any campaign drops below your performance thresholds before budget is wasted.

  • Unified Channel Dashboard

    All your ad channels and ecommerce data in one place with consistent metrics and no manual exports.

Blog

Read our insights.

Guides, platform updates, and performance marketing insights from the Meerkads team.

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Ready to take control of your ad performance?

Connect your ad channels and ecommerce store in one platform. AI analyzes performance, detects anomalies, and surfaces recommendations so you can grow faster.

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