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Campaign & Product Insights

Campaign and Product Performance Insights

Meerkads connects your campaign data with your actual product sales so you can see which campaigns are selling which products, at what cost, and at what return, all in one place.

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Connects with

Campaign & Product Insights/Products
Total Revenue▲ +8.4%

$2M

Previous period $1.85M
Marketing Spend▲ +5.7%

$450K

Previous period $425.7K
Blended ROAS▲ +3.2%

4.50x

MER · prev. 4.36x

AIBlended ROAS for Products

ProductsVariantsEcom vs PPCGo to report
Top PerformersUnderperformers
ScoreProductEcom revenuePPC spendUnits soldBlended ROAS
88Trailblazer Running Shoe· 3472 PPC conversions$649.4K$45.4K5K14.31x
81Classic White Sneaker· 3825 PPC conversions$324.7K$45.4K3.6K7.15x
63Everyday Canvas Slip-On· 1375 PPC conversions$155.2K$19.9K2.6K7.81x
40Waterproof Hiking Boot· 5433 PPC conversions$225.4K$45.4K1.4K4.97x
36Performance Ankle Sock 3-Pack· 1544 PPC conversions$94.8K$19.9K5.3K4.77x

ROAS (Return on ad spend) is computed as: Shopify Ecom Revenue ÷ matched PPC spend (Google Ads + Meta). Colored badges flag profitability thresholds: emerald (≥ 3.0x), blue (1.5x – 3.0x), rose (< 1.5x).

01

See which campaigns are driving real product revenue.

Move beyond clicks and reported conversions. Meerkads maps your campaign performance directly to product-level sales data from your ecommerce store so you can see exactly which campaigns are moving which products, and whether the return justifies the spend.

AIBest and Worst Campaigns

Filter…Go to report
Top 10 Campaigns 10Worst 10 Campaigns 10
ScoreNamePlatformSpendConv. valueConvROASCVR
82Brand Search - Demo Store$13.9K$116.8K9348.48.02%
80Stories - Cart Retargeting$15.4K$125.1K1.4K8.17.09%
76Lookalike - High Value Customers$47.2K$368.3K2.1K7.85.22%
76Remarketing - Cart Abandoners$12.2K$88.5K1.4K7.26.37%
70Instagram Feed - Catalog Sales$41.7K$286.4K1.9K6.94.09%

02

Understand performance at every level of your campaign structure.

From overall campaign performance down to individual ad sets, ads, and products, Meerkads gives you a complete view of what is working at every level of your campaign hierarchy. Spot the high performers, identify the budget drains, and make changes informed by the full picture.

AIAds ManagerCampaign → ad group → ad

Filter campaign…
CampaignsAd GroupsAds
CampaignAI scoreStatusSpendImpr.ClicksCTRConv. rateConv.Conv. valueCPAROAS
Performance Max - Main Catalog54Active$68.6K3.5M65.6K1.89%4.58%3K$419.3K$22.86.11x
Shopping - Electronics Catalog50Active$53.3K2.5M56.4K2.29%3.83%2.2K$297.4K$24.75.58x
Generic Search - Footwear36Active$27.4K526.4K14.7K2.79%2.94%433$115K$63.24.20x
YouTube Video - Summer Collection12Active$21.1K6.3M49.9K0.79%2.23%1.1K$79.9K$18.93.79x
Brand Search - Demo Store83Active$13.8K197.6K11.6K5.87%8.42%977$117.8K$14.28.52x
Subtotal 6 campaigns——$196.1K14.5M219.9K1.52%4.14%9.1K$1.1M$21.65.69x

Showing 1–5 of 6

03

Identify your best and worst performing products in paid channels.

Not all products perform equally in paid advertising. Meerkads shows you which products generate the strongest return from your ad spend, which are consistently underperforming, and where shifting budget or creative focus would have the most impact on overall profitability.

AIBest & worst selling productsBy AI score · 12 products

Go to report
Best selling 8Worst selling 4
ScoreProductRevenueUnitsAOV
79Merino Wool Crew Sock$86.8K3.9K$66.39
79Performance Ankle Sock 3-Pack$85.4K4.7K$66.37
68Trailblazer Running Shoe$603.7K4.7K$66.36
68Cushioned Insole Pair$72K3K$66.40
64Classic White Sneaker$357.9K4K$66.37

04

Connect campaign insights to product strategy decisions.

When you can see which products your campaigns are actually selling, advertising decisions and product decisions become connected. Meerkads gives you the data to align your ad spend with your highest-margin products, your bestsellers, and the items with the most room to scale.

Product turnover rateAverage daily sales · in-stock units · coverage

Go to report

Healthy · coverage over 7 days

Leather Chelsea Boot - Black15.77/dayavg daily units113current stock7.2days coverage
Packable Rain Jacket - Black10.27/dayavg daily units88current stock8.6days coverage

Watch · coverage 3–7 days

Everyday Canvas Slip-On - White41.90/dayavg daily units130current stock3.1days coverage
Organic Cotton Tee - Black34.93/dayavg daily units115current stock3.3days coverage

Critical · coverage under 3 days

Performance Ankle Sock 3-Pack - White63.23/dayavg daily units29current stock0.5days coverage
Merino Wool Crew Sock - Black78.93/dayavg daily units52current stock0.7days coverage

Why connecting campaign and product data changes how you advertise.

Most performance marketers optimize campaigns based on platform metrics like ROAS, CPA, and CTR without knowing which specific products those campaigns are actually selling. This disconnect leads to a common problem: campaigns that look strong on paper but are driving sales of low-margin or high-return products that erode profitability. Meerkads closes this gap by connecting campaign performance directly to product-level sales data from your ecommerce store. Instead of optimizing toward platform metrics in isolation, you can optimize toward the products and margins that actually matter to your business.

Campaign and product performance insights for ecommerce brands and agencies.

For ecommerce brands, the most important question in performance marketing is not which campaign has the best ROAS but which campaign is selling the right products at a sustainable cost. Meerkads answers this by pulling campaign data and product sales data into a unified insights layer. Connect your ad channels and ecommerce store and Meerkads maps every campaign to the products it is actually driving, showing revenue, units sold, return rates, and cost per sale at the product level across each channel. For agencies managing ecommerce clients, this level of insight transforms reporting from a summary of platform metrics into a direct conversation about product profitability and advertising efficiency.

What you can analyze

Every campaign and product insight you need to grow profitably.

  • Campaign Performance by Product

    See which products each campaign is selling, at what volume, and at what cost per sale.

  • Product-Level ROAS

    Measure return on ad spend at the individual product level, not just at the campaign or channel level.

  • Top and Bottom Performers

    Quickly identify which products are generating the strongest returns from ad spend and which are consistently underdelivering.

  • Ad Set and Ad Breakdown

    Drill down from campaign to ad set and individual ad level to find exactly where performance is coming from.

  • Product Return Rate Impact

    Factor in return rates from your ecommerce store to understand the true profitability of product-level ad performance.

  • Cross-Campaign Product Comparison

    Compare how the same product performs across different campaigns and channels to find the most efficient path to sale.

Blog

Read our insights.

Guides, platform updates, and performance marketing insights from the Meerkads team.

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