Store performanceRevenue and orders from Shopify
DayWeekMonth
Sales Revenue
$2M▲ +4.1%
Orders
30.5K▲ +3.2%
Ecommerce vs. Marketing Performance
Ecommerce vs. Ad Performance Analysis
Meerkads connects your ad channel data with your ecommerce store data so you can compare what your campaigns reported against what actually happened in your store, and make budget decisions based on real numbers.
Connects with
Google Ads
Meta Ads
TikTok Ads
Shopify- See all integrations
Total Revenue▲ +8.4%
$2M
Previous period $1.85M
Marketing Spend▲ +5.7%
$450K
Previous period $425.7K
Blended ROAS▲ +3.2%
4.50x
MER · prev. 4.36x
01
Ad platform ROAS and real ROAS are rarely the same number.
Every ad platform measures conversions differently, counts them at different times, and applies its own attribution window. Meerkads pulls your actual ecommerce revenue alongside your ad spend so you can see the true ROAS for each channel, not the version each platform wants you to believe.
Platform benchmarkSame metrics, same logic, every channel
Go to report
| Platform | Spend | Conv. value | ROAS |
|---|---|---|---|
| Google Ads43.80% share | $197.1K | $1.1M | 5.66x |
| Meta Ads28.87% share | $129.9K | $898.3K | 6.91x |
02
Match your ad spend to real product revenue.
See exactly which campaigns and channels are driving actual orders, revenue, and margin in your store. Go beyond click-attributed conversions and understand which products are genuinely selling as a result of your advertising, at what cost, and at what return.
AIBlended ROAS for Products
ProductsVariantsEcom vs PPCGo to report
Top PerformersUnderperformers
| Score | Product | Ecom revenue | Blended ROAS |
|---|---|---|---|
| 88 | Trailblazer Running Shoe· 3472 PPC conversions | $649.4K | 14.31x |
| 81 | Classic White Sneaker· 3825 PPC conversions | $324.7K | 7.15x |
| 63 | Everyday Canvas Slip-On· 1375 PPC conversions | $155.2K | 7.81x |
| 40 | Waterproof Hiking Boot· 5433 PPC conversions | $225.4K | 4.97x |
| 36 | Performance Ankle Sock 3-Pack· 1544 PPC conversions | $94.8K | 4.77x |
ROAS (Return on ad spend) is computed as: Shopify Ecom Revenue ÷ matched PPC spend (Google Ads + Meta). Colored badges flag profitability thresholds: emerald (≥ 3.0x), blue (1.5x – 3.0x), rose (< 1.5x).
03
Account for returns, costs, and margin in your performance view.
Reported revenue from ad platforms never accounts for returns, refunds, or product costs. Meerkads brings your real ecommerce data into the picture so performance is measured against actual net revenue, not gross attributed sales that may never materialize.
AIMost refunded productsBy refunded amount
Go to report
| Score | Product | Refunded | Rate |
|---|---|---|---|
| 100 | Trailblazer Running Shoe | $37.4K | 6.20% |
| 59 | Classic White Sneaker | $22.2K | 6.19% |
| 32 | Waterproof Hiking Boot | $12.1K | 6.17% |
| 31 | Everyday Canvas Slip-On | $11.5K | 6.21% |
| 23 | Leather Chelsea Boot | $8.8K | 6.21% |
| — | Total 12 rows | $125.8K | — |
04
Understand which channels contribute and which just take credit.
In multi-channel campaigns, every platform tends to claim credit for the same conversion. Meerkads gives you a consistent view of contribution across channels so you can see which are genuinely driving incremental sales and which are simply capturing demand that would have happened anyway.
Attribution checkGoogle Ads · GA4 last-click vs platform
Go to report
- GA4 sessions
- 128.3K
- GA4 orders
- 2.1K
- GA4 revenue
- $401K
- Last-click ROAS
- 2.03x
- Platform ROAS
- 5.66x
Why comparing ad performance to ecommerce data changes everything.
Ad platforms are not neutral reporters of performance. Each one measures conversions using its own attribution model, its own lookback window, and its own logic for what counts as a sale. The result is that the same order can be claimed by Google, Meta, and TikTok simultaneously, while your actual store revenue tells a completely different story. Most brands running ads across multiple channels have experienced this disconnect but lack the tools to resolve it. Meerkads closes this gap by pulling your ad performance data and your actual ecommerce revenue into a single view, allowing you to compare what each channel reported against what your store actually recorded. The difference between these two numbers is often where the most significant budget decisions are hiding.
Ecommerce and marketing performance analysis for brands running ads across multiple channels.
For any ecommerce brand running campaigns across multiple ad channels, the inability to reconcile ad performance with actual store results is one of the most expensive problems in the business. Budgets flow toward channels that report strong ROAS, but if that ROAS is inflated by overlapping attribution, the money is often going to the wrong place. Meerkads solves this by creating a direct connection between your ad spend and your real ecommerce outcomes. Connect your ad channels and ecommerce store and Meerkads automatically maps campaign performance to actual orders, revenue, returns, and product-level results. You can see true ROAS by channel, identify which products your ads are genuinely moving, and understand where your marketing budget is creating real growth versus where it is simply measuring existing demand.
What you can compare
Every layer of ad and ecommerce performance, connected.
-
True ROAS by Channel
Compare ad-reported ROAS against actual ecommerce revenue to see which channels are genuinely profitable.
-
Product-Level Ad Attribution
See which products your campaigns are actually selling and at what cost per sale across each channel.
-
Return and Refund Impact
Factor in returns and refunds from your store to understand real net revenue, not just gross attributed sales.
-
Cross-Channel Revenue Overlap
Identify where multiple channels are claiming credit for the same orders and get a clearer view of true contribution.
-
Ad Spend vs. Store Revenue
Side-by-side comparison of total ad spend and actual store revenue over any time period across all connected channels.
-
Margin-Aware Performance View
Include product costs in your performance analysis to move beyond revenue and measure what your ads are actually contributing to your bottom line.
Blog
Read our insights.
Guides, platform updates, and performance marketing insights from the Meerkads team.
-
ChatGPT Ads: What Performance Marketers Need to Know Before TestingChatGPT Ads: What Performance Marketers Need to Know Before Testing
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Why Your Meta Ads Dashboard and Shopify Revenue Never MatchWhy Your Meta Ads Dashboard and Shopify Revenue Never Match
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Audience Saturation in Paid Social: How to Know When You've Maxed Out a SegmentAudience Saturation in Paid Social: How to Know When You've Maxed Out a Segment
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