Store performanceRevenue and orders from Shopify
DayWeekMonth
Sales Revenue
$2M▲ +4.1%
Orders
30.5K▲ +3.2%
Ecommerce vs. Ads Analysis
Connect Ad Spend to Real Ecommerce Revenue
Your ad platforms report one number. Your store records another. Meerkads connects both so you can finally see which campaigns are driving real sales, which channels are genuinely profitable, and where your budget is being wasted on inflated attribution.
Connects with
Google Ads
Meta Ads
TikTok Ads
Shopify- See all integrations
Total Revenue▲ +8.4%
$2M
Previous period $1.85M
Marketing Spend▲ +5.7%
$450K
Previous period $425.7K
Blended ROAS▲ +3.2%
4.50x
MER · prev. 4.36x
01
Find out which channels are actually driving revenue, not just claiming it.
When every platform takes credit for the same sale, real attribution becomes impossible. Meerkads pulls your ad spend data and actual ecommerce sales into a single view so you can see true channel contribution based on what your store recorded, not what each platform reported.
Channel Mix
Spend distributionGo to report
Total$450K
- Google$197.1K43.8%
Google · $197.1K spend · 43.8% of total
- Meta$129.9K28.9%
Meta · $129.9K spend · 28.9% of total
- TikTok$123K27.3%
TikTok · $123K spend · 27.3% of total
02
See ROAS that reflects your actual business, not platform math.
Platform ROAS is calculated using attribution logic designed to make each platform look as good as possible. Meerkads calculates real ROAS using your actual ecommerce revenue, accounting for returns, costs, and multi-channel overlap so the number you optimize toward reflects genuine profitability.
Platform benchmarkSame metrics, same logic, every channel
Go to report
| Platform | Spend | Conv. value | ROAS |
|---|---|---|---|
| Google Ads43.80% share | $197.1K | $1.1M | 5.66x |
| Meta Ads28.87% share | $129.9K | $898.3K | 6.91x |
03
Understand which products your ads are genuinely selling.
Ads drive product sales but most marketers have no direct view into which campaigns are moving which products at what cost. Meerkads connects campaign data to product-level sales from your ecommerce store so you can optimize toward the products and margins that matter most.
AIBlended ROAS for Products
ProductsVariantsEcom vs PPCGo to report
Top PerformersUnderperformers
| Score | Product | Ecom revenue | Blended ROAS |
|---|---|---|---|
| 88 | Trailblazer Running Shoe· 3472 PPC conversions | $649.4K | 14.31x |
| 81 | Classic White Sneaker· 3825 PPC conversions | $324.7K | 7.15x |
| 63 | Everyday Canvas Slip-On· 1375 PPC conversions | $155.2K | 7.81x |
| 40 | Waterproof Hiking Boot· 5433 PPC conversions | $225.4K | 4.97x |
| 36 | Performance Ankle Sock 3-Pack· 1544 PPC conversions | $94.8K | 4.77x |
ROAS (Return on ad spend) is computed as: Shopify Ecom Revenue ÷ matched PPC spend (Google Ads + Meta). Colored badges flag profitability thresholds: emerald (≥ 3.0x), blue (1.5x – 3.0x), rose (< 1.5x).
04
Make budget decisions based on what your store actually recorded.
Reallocating budget between channels is one of the highest-leverage decisions in performance marketing. Meerkads gives you the data to make it confidently by showing actual revenue contribution per channel, per campaign, and per product so every budget decision is grounded in real outcomes.
Attribution checkMeta Ads · GA4 last-click vs platform
Go to report
- GA4 sessions
- 112.3K
- GA4 orders
- 1.9K
- GA4 revenue
- $350.9K
- Last-click ROAS
- 2.70x
- Platform ROAS
- 6.91x
The attribution gap costing ecommerce brands real money every month.
Every ecommerce brand running ads across multiple channels faces the same invisible problem. Google reports a ROAS. Meta reports a ROAS. TikTok reports a ROAS. Add them up and the total attributed revenue is often two or three times what your store actually recorded. The gap between what platforms claim and what actually happened is not a rounding error. It is a systematic attribution inflation that causes budgets to flow toward the channels best at claiming credit rather than the ones genuinely driving sales. The impact compounds over time as optimization decisions get made on numbers that do not reflect reality. Meerkads closes this gap by connecting your ad channel data to your actual ecommerce outcomes, giving you a consistent, accurate view of what each channel is truly contributing so budget decisions are finally based on what is real.
Ecommerce vs. ad performance analysis for brands running multichannel campaigns.
For ecommerce brands running campaigns across multiple ad channels, the inability to reconcile ad performance with actual store results is one of the most expensive analytical gaps in the business. Without a unified view, marketing teams optimize toward platform metrics that overstate performance and miss the real story happening in their store. Meerkads solves this by pulling ad performance data from all connected channels alongside actual ecommerce revenue, product sales, return rates, and margins into a single analysis layer. Every channel is measured using the same logic, attribution overlap is accounted for, and performance is evaluated against what your store actually recorded rather than what platforms want you to believe. The result is budget allocation that reflects reality and optimization decisions that compound toward genuine profitability over time.
What you can connect
Every layer of ad and ecommerce performance, finally in one place.
-
True ROAS by Channel
Compare ad-reported ROAS against actual ecommerce revenue to see which channels are genuinely profitable.
-
Product-Level Attribution
See which products each campaign and channel is actually selling at what cost and what margin.
-
Return and Refund Adjustment
Factor in returns from your store to measure real net revenue rather than gross attributed sales.
-
Cross-Channel Revenue Overlap
Identify where multiple channels are claiming credit for the same orders and quantify the attribution inflation.
-
Real vs. Reported ROAS Comparison
Side-by-side view of platform-reported ROAS and actual store ROAS so the gap is always visible and measurable.
-
Budget Reallocation Insights
AI-powered recommendations on where to shift budget based on actual ecommerce contribution by channel and campaign.
Blog
Read our insights.
Guides, platform updates, and performance marketing insights from the Meerkads team.
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ChatGPT Ads: What Performance Marketers Need to Know Before TestingChatGPT Ads: What Performance Marketers Need to Know Before Testing
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Why Your Meta Ads Dashboard and Shopify Revenue Never MatchWhy Your Meta Ads Dashboard and Shopify Revenue Never Match
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Audience Saturation in Paid Social: How to Know When You've Maxed Out a SegmentAudience Saturation in Paid Social: How to Know When You've Maxed Out a Segment
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