Overview
Monitor impressions, clicks, CTR, CPC, ROAS, and quality scores across campaigns, ad groups, and individual creatives from a single dashboard. Built for performance marketers, media buyers, and agencies managing accounts at scale. Ad asset analysis breaks down headline, copy, image, and format-level performance while creative fatigue detection flags burnout before it impacts spend efficiency. AI-based performance scoring and budget optimization suggestions help prioritize where to act next. Cross-channel reports let you compare Google Ads performance directly against Meta, TikTok, or Microsoft Ads.
How it works
Connect your Google Ads account through API authentication. Meerkads pulls campaign data, keyword metrics, quality scores, and cost breakdowns automatically. Use budget projection tools to forecast spend and ROAS based on historical data and seasonality. Enable automated actions to pause underperformers or scale top campaigns based on defined rules or AI recommendations. Set alerts for quality score drops, budget overruns, or conversion anomalies.
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