Overview
Monitor impressions, swipe-up rates, story completion rates, CPM, ROAS, and audience reach across Snapchat campaigns from a single dashboard. Built for consumer brands and performance marketers targeting younger demographics on Snapchat. AI creative analysis evaluates story and video asset performance by engagement impact and fatigue risk while cross-channel reports allow benchmarking against Meta, TikTok, or other paid social channels using consistent metrics. Automated alerts notify teams of CPM spikes, delivery issues, or conversion drops without manual monitoring.
How it works
Connect your Snapchat Ads account through API authentication. Meerkads pulls campaign delivery data, creative metrics, and conversion events automatically. Build dashboards tracking cost-per-swipe, audience breakdown, or ROAS by ad set. Enable creative fatigue detection to identify underperforming assets before they erode campaign efficiency. Set alerts for performance deviations or budget anomalies.
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