Overview
Track impressions, clicks, CTR, CPC, quality scores, and conversion performance across Microsoft Ads campaigns from a centralized dashboard. Built for performance marketers diversifying beyond Google Search, and teams targeting Microsoft's search and audience network. Quality score analysis identifies relevance and engagement gaps while cross-channel reports allow direct comparison of Microsoft Ads performance against Google Ads or other connected platforms using standardized metrics. Budget projections and AI-based optimization suggestions support spend allocation decisions across both search channels.
How it works
Connect your Microsoft Ads account through API authentication. Meerkads pulls campaign data, keyword metrics, quality scores, and cost breakdowns automatically. Build dashboards tracking ROAS by campaign, impression share trends, or device-level performance. Set automated alerts for quality score drops, budget overruns, or conversion anomalies.
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