Overview
Track impressions, CTR, CPL, conversion rates, and spend by campaign, audience, and format from a unified dashboard. Built for B2B marketers, demand generation teams, and agencies managing sponsored content, lead gen forms, and conversation ads on LinkedIn. Audience performance analysis evaluates segment efficiency by job title, industry, company size, and seniority while AI-based performance scoring provides a unified view of campaign quality across channels. Budget projections and optimization suggestions help allocate spend efficiently across LinkedIn and other connected platforms.
How it works
Connect your LinkedIn Ads account through API authentication. Meerkads pulls campaign data, audience insights, lead form metrics, and conversion data automatically. Build dashboards tracking CPL by audience segment, engagement by ad format, or pipeline-influenced spend. Set automated alerts for CPL spikes, low delivery rates, or lead form performance drops.